Born & raised in Seattle

It all began in the kitchen of our founder, with one Norwalk juicer and produce from the local market.

He set out with one simple goal: to make plant-based nutrition accessible to everyone, but without compromising quality or integrity.

We believe that juice consumed close to the source is the best kind of our mission is to bring you the freshest, best-tasting juice possible.

Today every Vital Juice we sell is artisinally crafted from fresh, organic, non-GMO, fruits, vegetables, and nuts. We never use fillers, binders, concentrates, powders, or frozen purees. We don't add sugar, agave, or stevia. Why mess with what Mother Nature has already perfected?


We started Vital to make a positive difference in people's lives. Here are a few photos shared by our fans.

It has changed my life.

Nancy Hedges


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