What is HPP?

HPP (High Pressure Processing) is a safe, FDA-approved alternative to the heat pasteurization many juice companies use.

After the juice is pressed, bottled and sealed it goes into a cold water bath where thousands of pounds of pressure are exerted on the bottle. This high amount of pressure short circuits the ability for harmful microorganisms to grow while the nutrients remain intact. 

HPP is superior to heat pasteurization because it does not alter the flavor or the nutrient content of the juice.

Our use of HPP allows us to bring you safe, delicious and nutrient-dense juice.

 

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We started Vital to make a positive difference in people's lives. Here are a few photos shared by our fans.

The only thing I'm in love with is Vital Juice!!

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