Vital Juice

"Suja and BluePrint evangelize nutrition but we walk the walk" - Vital Juice CEO

Posted by Vital Juice on June 02, 2014 | Leave a comment

 

Vital Juice CEO Edward Balassanian insists the product is outselling larger rivals including Hain Celestial’s BluePrint he says evangelize nutrition in juice that only his brand delivers.

Seattle, Washington-based Vital Juice sources local fruits, vegatbales and nuts for regional recipes, also produced locally, and Balassanian tells BeverageDaily.com recipes may differ between, say, Florida and Seattle. The brand's Vital Greens juice and its nutrition facts label are pictured below.

Vital Juice is commited to being non-GMO, using only whole fruits and vegetables and cold pressed (HPP), and he says the brand's regional model is cnetered on micro-juiceries in dense metro regions, "so we can bring organix vegetable juice to the store shelf withoin hours of production - products sourced and distributed locally"

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